Privacy Statement
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Introduction
Sharp NEC Display Solutions Europe GmbH takes the protection of personal data very seriously.
It is generally possible to use our website without entering personal data. However, if you wish to make use of special services offered by our company through our website, it may be necessary to process personal data. If it is necessary to process personal data and there is no legal basis for such processing, we will generally obtain your consent. Personal data, such as your name, address or email address, is always processed in accordance with the EU General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to the "Sharp NEC Display Solutions Europe GmbH".
The aim of this Privacy Notice is to inform you about the scope and purpose of the personal data we collect, use and process.
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Data controller
The data controller, as defined by the GDPR, is Sharp NEC Display Solutions Europe GmbH, Landshuter Allee 12-14, 80637 Munich, Germany (hereinafter referred to as “we”, “us”, “SHARP/NEC”, “our company”).
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Data protection officer
You can reach the data protection officer as follows:
Nicole Auchtor
Phone: +49 151 52625511
E-mail: nicole.auchtor@tuvsud.comYou may contact our data protection officer directly at any time if you have any questions or suggestions regarding data protection.
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Definitions
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Personal data
Personal data means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
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Data subject
A Data subject is any identified or identifiable natural person whose personal data is processed by the controller (our company).
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Processing
Processing is any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
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Data processor
Data processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
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Recepient
A recipient is a natural or legal person, public authority, agency, or other body to whom personal data are disclosed, whether a third party or not. However, public authorities that may receive personal data in the context of a specific investigative task under Union or Member State law shall not be considered as recipients.
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Third party
Third party means any natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons who, under the direct responsibility of the controller or the processor, are authorised to process the personal data.
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Consent
Consent means any freely given specific and informed indication of the data subject's wishes in the form of a statement or other unambiguous affirmative act by which the data subject signifies his or her agreement to the processing of personal data relating to him or her.
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Legal basis for processing
Art. 6 (1) lit. a) GDPR (in connection with § 25 (1) Telecommunications Digital Services Data Protection Act (TDDDG) serves our company as the legal basis for processing operations where we obtain consent for a specific processing purpose.
If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 (1) lit. b) GDPR. The same applies to processing operations that are necessary for the implementation of pre-contractual measures, for example in the case of enquiries about our products or services.
If our company is subject to a legal obligation by which the processing of personal data becomes necessary, such as for the fulfilment of tax obligations, the processing is based on Art. 6 (1) lit. c) GDPR.
In rare cases, the processing of personal data might become necessary to protect vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and as a result their name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third party. In this case, the processing would be based on Art. 6 (1) lit. d) GDPR.
Finally, processing operations could be based on Art. 6 (1) lit. f) GDPR. Processing operations which are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary for the protection of a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not overweigh. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European law. In this respect, the legislature took the view that a legitimate interest could be assumed if you are a customer of our company (Recital 47, Sentence 2 GDPR).
Our offer is inherently aimed at adults. Persons under 16 years of age may not transmit any personal data to us without the consent of their parents or legal guardians. We do not request personal data from children and adolescents, do not collect it and do not pass it on to third parties.
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Disclosure of data to third parties
Your personal data will not be conveyed to third parties for purposes other than those listed below.
We will only share/convey your personal data with third parties if:
- you have given us your express consent to do so in accordance with Art. 6 (1) lit. a) GDPR,
- the disclosure is permissible in accordance with Art. 6 (1) lit. f) GDPR to protect our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data,
- in the event that a legal obligation exists for the disclosure pursuant to Art. 6 (1) lit. c) GDPR, as well as
- this is legally permissible and necessary according to Art. 6 (1) lit. b) GDPR for the processing of contractual relationships with you.
In order to protect your data and, if necessary, to enable us to transfer data to third countries (outside the EU/EEA), we have concluded data processing agreements based on the European Commission's standard contractual clauses. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent may serve as the legal basis for the transfer to third countries in accordance with Art. 49 (1) lit. a) GDPR. This may not apply to data transfers to third countries for which the European Commission has issued an adequacy decision pursuant to Art. 45 GDPR.
Your personal data will not be transferred to third parties for purposes other than those listed below.
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Technology
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SSL/TLS-encryption
This site uses SSL or TLS encryption to guarantee the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact enquiries that you send to us as the operator. You can recognise an encrypted connection by the fact that the address bar of the browser contains a "https://" instead of a "http://" and by the lock symbol in your browser bar.
We use this technology to protect your transmitted data.
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Data collection when visiting the website
If you only use our website for informational purposes, if you do not register or otherwise provide us with information or do not give your consent to processing that requires consent, we only collect data that is technically necessary for the provision of the service. This is regularly data that your browser transmits to our server (so-called "server log files"). Our website collects a series of general data and information each time you or an automated system accesses a page. This general data and information is stored in the server log files. The following can be recorded:
- the browser types and versions used,
- the operating system used by the accessing system,
- the website from which an accessing system accesses our website (so-called referrer),
- the sub-pages accessed via an accessing system on our website,
- the date and time of access to the website,
- an internet Protocol (IP) address, and
- the internet service provider of the accessing system.
When using this general data and information, we do not draw any conclusions about your person. Rather, this information is required to
- deliver the contents of our website correctly,
- optimise the contents of our website as well as to advertise it,
- ensure the permanent operability of our IT systems and the technology of our website, and
- provide law enforcement authorities with the information necessary to prosecute in the event of a cyber-attack.
Therefore, the data and information collected will be used by us for statistical purposes only and for the purpose of increasing the data protection and data security of our enterprise to ensure an optimal level of protection for the personal data we process. The data of the server log files is stored separately from any personal data provided by a data subject.
The legal basis for data processing is Art. 6 (1) lit. f) GDPR. Our legitimate interest follows from the purposes for data collection listed above.
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Hosting by Rockenstein
Our website is hosted by Rockenstein AG, Ohmstraße 12, 97076 Würzburg, Germany (hereinafter referred to as ‘Rockenstein’).
When you visit our website, your personal data (e.g. IP addresses in log files) are processed on Rockenstein's servers.
Rockenstein is used on the basis of Art. 6 (1) lit. f) GDPR. We have a legitimate interest in the most reliable presentation, provision and security of our website.
We have concluded a data processing agreement (DPA) with Rockenstein in accordance with Art. 28 GDPR. This is a contract prescribed by data protection law, which ensures that Rockenstein processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
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Cookies
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General information about cookies
We use cookies and other technologies (e.g., web beacons, web storage) to enable the basic functions of our website and to analyze and improve our website on a regular basis.
Cookies are small files that are automatically created by your browser and stored on your IT system (laptop, tablet, smartphone or similar) when you visit our website.
Information generated from the specific device used is stored in cookies. This does not mean, however, that we will gain immediate knowledge of your identity.
The use of cookies and other technologies helps us make it more convenient for you to use our website. For example, we use session cookies to detect whether you have already visited individual pages on our website. These are erased automatically when you leave our website.
In addition, we also use temporary cookies and other technologies to optimise user-friendliness, which are stored on your end device for a specific period of time. If you visit our site again to use our services, it is automatically recognised that you have already been with us and which entries and settings you have made so that you do not have to enter them again.
We also use cookies and other technologies to statistically record the use of our website and to evaluate our offer for you for the purpose of optimisation. These cookies enable us to automatically recognise that you have already visited our website when you visit it again. The cookies set in this way are automatically deleted after a defined period of time. The respective storage period of the cookies can be found in the settings of the consent tool used.
Further information about the respective cookies, the deletion and the storage period as well as the settings can be found in Cookie Settings.
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Legal basis for the use of cookies
The data processed by the cookies and other technologies, which are required for the proper functioning of the website, are thus necessary to protect our legitimate interests as well as those of third parties in accordance with Art. 6 (1) lit. f) GDPR.
For all other cookies, the following applies: You have given your consent to this within the meaning of Art. 6 (1) lit. a) GDPR via our opt-in cookie banner.
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Tips for avoiding cookies in common browsers
You can delete cookies, allow only selected cookies or completely deactivate cookies at any time via the settings of the browser you are using. You can find more information on the support pages of the respective providers:
- Chrome: support.google.com/chrome/answer/95647
- Safari: support.apple.com/en-gb/guide/safari/sfri11471/mac
- Firefox: support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
- Microsoft Edge: support.microsoft.com/en-gb/windows/manage-cookies-in-microsoft-edge-view-allow-block-delete-and-use-168dab11-0753-043d-7c16-ede5947fc64d
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Contents of our website
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Registration for our services
You have the option of registering on our website by providing personal data. The personal data that is transmitted to us is determined by the respective input mask used for registration. This is the case, for example, when you request a whitepaper download, order a demo device or submit a repair enquiry. We store and use the data you provide to process the contract.
In these cases, the personal data transmitted with the enquiry will be stored.
The legal basis for processing the data that we receive during registration is Art. 6 (1) lit. b) GDPR (conclusion or performance of a contract).
The data provided to us will be deleted as soon as it is no longer required to fulfil the purpose for which it was collected and we are not otherwise obliged to continue storing the data due to statutory retention obligations.
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SolutionsPLUS partner portal
On our website, we offer our business partners the opportunity to register on our SHARP/NEC SolutionsPLUS partner portal by providing personal data. Which personal data is transmitted to us in the process is determined by the respective input mask used for registration.
The purpose of registration and login is to provide a portal for our business partners. We store and use the data provided by you to fulfil the contract.
The legal basis for processing the data is Article 6 (1) lit. b) GDPR (fulfilment of a contract), as registration and the login section are required to fulfil the contract or to carry out pre-contractual measures.
The aforementioned data will be deleted as soon as it is no longer required to fulfil the purpose for which it was collected. This is the case for the data during the registration process for the fulfilment of a contract or for the implementation of pre-contractual measures if the data is no longer required for the implementation of the contract. Even after conclusion of the contract, it may be necessary to store personal data of the contractual partner in order to fulfil contractual or legal obligations (e.g. tax retention obligation).
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Data processing for contract fulfilment
We only transfer personal data to third parties if this is necessary within the context of contract processing, such as the transport company commissioned with the delivery or the service company commissioned with the repair. Any further transmission of data will not take place or will only take place if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.
The basis for data processing is Art. 6 (1) lit. b) GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.
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Making contact/contact form
Personal data is collected when you contact us (e.g. via contact form or email). This is the case, for example, if you send us an email or use one of our contact forms to obtain further information about our products and services. Which data is collected when you use a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your enquiry or for making contact and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f) GDPR. If your contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 (1) lit. b) GDPR. Your data will be deleted after final processing of your enquiry; this is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and the deletion does not conflict with any statutory retention obligations.
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Integration of videos
YouTube
Some subpages of our website contain links to YouTube content. In general, we are not responsible for the content of linked websites. However, if you follow a link to YouTube, we would like to point out that YouTube stores the data of its users (e.g. personal information, IP address) in accordance with its own data usage guidelines and uses it for business purposes.
The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.
To protect our users, we have integrated the YouTube videos with the extended data protection mode. This prevents cookies from being set when the web pages with the embedded videos are loaded. A connection to the YouTube servers is only established when you actively click a linked video. The actual video is only loaded by YouTube after you have actively clicked it and the IP address and, if applicable, other data is transmitted, in particular which of our websites you have visited. However, this information cannot be assigned to you unless you have logged in to YouTube or another Google service before accessing the page or are permanently logged in. As soon as you start playing an embedded video by clicking it, YouTube only stores cookies on your device through the extended data protection mode, which do not contain any personally identifiable data, unless you are currently logged in to a Google service. These cookies can be prevented using the appropriate browser settings and extensions.
These processing operations are only carried out with express consent in accordance with Art. 6 (1) lit. a) GDPR.
This US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may also be transferred without further guarantees or additional measures.
You can view YouTube's privacy policy at: policies.google.com/privacy.
Vimeo
Some subpages of our website contain links to the video portal ‘Vimeo’, which is operated by Vimeo Inc., 555 West 18th Street, New York, NY 10011, USA.
As a general rule, we are not responsible for the content of linked websites. However, if you follow a link to Vimeo, we would like to point out that Vimeo stores its users' data (e.g. personal information, IP address) in accordance with its own data usage guidelines and uses it for business purposes.
To protect our users, we have integrated Vimeo in a data protection mode. This prevents cookies from being set when the web pages with the integrated videos are loaded. A connection to the Vimeo servers is only established when you actively click a linked video. The actual video is only loaded by Vimeo after you have actively clicked it and the IP address and, if applicable, other data are transmitted, in particular which of our websites you have visited. However, this information cannot be assigned to you unless you have logged in to Vimeo or another Vimeo service before accessing the page or are permanently logged in. The URLs of the embedded videos also contain a parameter that prevents tracking through the setting of cookies by Vimeo. As soon as you start playing an embedded video by clicking it, Vimeo only stores cookies on your device that do not contain any personally identifiable data, unless you are currently logged in to Vimeo.
These processing operations are only carried out with your express consent in accordance with Art. 6 (1) lit. a) GDPR.
You can view Vimeo's privacy policy at: vimeo.com/privacy.
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Web tracking, web analysis
Matomo
We have integrated the Matomo component of the provider InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand, into this website. Matomo is a software tool for web analysis, i.e. for collecting, collating and evaluating data about the behaviour of visitors to websites. Among other things, data is collected about the website from which a data subject came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. This is used to optimise the website and for the cost-benefit analysis of internet advertising.
The software runs exclusively on the company's own servers. Users' personal data is only stored there. The data is not passed on to third parties.
Matomo sets cookies on your IT system. By setting the cookie, we are able to analyse the use of our website. The cookie is used to store information such as the access time, the location from which access was made and the frequency of visits to our website. Each time you access one of the individual pages of this website, the internet browser on your IT system is automatically prompted by the Matomo component to transmit data to our server for the purpose of online analysis.
We use Matomo with the extension ‘Automatically Anonymize Visitor IPs’. This means that IP addresses are not stored in full, but 2 bytes of the IP address are masked (e.g. 192.168.xxx.xxx). In this way, it is no longer possible to assign the shortened IP address to the accessing computer.
Cookies are only set if express consent is given in accordance with Section 25 (1) TDDDG
You can view Matomo's data protection provisions at: matomo.org/privacy/.
Acoustic
We have integrated the web tracking tool provided by Acoustic Marketing UK Ltd, 16 Hatfields, South Bank, London, United Kingdom, on this website. Acoustic is a software tool used to determine the success of advertising and the user-friendliness of our websites. We use the data obtained to optimise online campaigns and tailor the website to customer needs.
With their help, we can track behaviour when using our websites and record actions such as visits, clicks on hyperlinks, document downloads and media playback. The data can be assigned to individual users in order to enable targeted user-specific communication based on online behaviour.
The web tracking code generates the webSyncID, a unique identifier for each visitor to the websites we track. The code stores the webSyncId in a first-party web cookie (browser cookie) and records website visits and clicks. The code automatically rewrites the URLs so that they contain tracking identifiers when the user clicks from one tracked website to another.
These processing operations are only carried out if express consent has been given in accordance with Art. 6 (1) lit. a) GDPR.
LinkedIn Pixel (Insight Tag)
We have integrated LinkedIn Insights from LinkedIn Corporation, 1000 W Maude Ave Sunnyvale, CA 94085, USA (LinkedIn) on this website. If explicit consent is given, this allows the behaviour of users to be tracked.
The process is used to evaluate the effectiveness of advertisements for statistical and market research purposes and can help to optimise future advertising measures. The LinkedIn pixel provides us with additional information about those interested in our products, including job titles, employers or the industry in which they work.
When you visit the website, the following data may also be processed by the LinkedIn pixel:
- IP address
- Interactions on our website (e.g. page views, clicks, conversions)
- Browser type/version
- Operating system used
- Referrer URL (previously visited page)
- Time of the server request
Direct identifiers are automatically removed from the database by LinkedIn within seven days and the data is deleted after 180 days. The data is stored and processed by LinkedIn so that a connection to the respective user profile is possible.
These processing operations are only carried out if express consent is given in accordance with Art. 6 (1) lit. a) GDPR.
LinkedIn is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.
Further information and LinkedIn Pixel's privacy policy can be found at: www.linkedin.com/legal/privacy-policy.
LinkedIn Analytics
We have integrated the retargeting tool and conversion tracking of LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland (LinkedIn) on this website.
For this purpose, the LinkedIn Insight Tag is integrated into our website, which enables LinkedIn to collect statistical data about your visit and use of our website and to provide us with corresponding aggregated statistics on this basis. The service is also used to show you interest-specific and relevant offers and recommendations after you have found out about certain services, information and offers on the website. The relevant information is stored in a cookie.
As a rule, the following data is collected and processed:
- IP address
- Device information
- Browser information
- Referrer URL and
- Timestamp
These processing operations are only carried out with your express consent in accordance with Art. 6 (1) lit. a) GDPR. Your data will be stored until you withdraw your consent.
As part of processing via LinkedIn, data may be transferred to the USA and Singapore. This US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures. In addition, the security of the transfer is regularly ensured by so-called standard contractual clauses, which guarantee that the processing of personal data is subject to a level of security that corresponds to that of the GDPR. If the standard contractual clauses are not sufficient to establish an adequate level of security, consent will be obtained from you in accordance with Art. 49 (1) lit. a) GDPR.
You can find more information on LinkedIn's data protection provisions at: www.linkedin.com/legal/privacy-policy.
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Use of the ‘share’ function
On some subpages of our website, users have the option of sharing information about our products and services on social networks (Facebook, LinkedIn, Twitter). A connection to the respective social network is only established when the user clicks one of the links and is redirected to the selected platform. Only the URL of the respective website is transmitted. The respective platform is then responsible for further data processing.
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Application management/job exchange
We collect and process the personal data of applicants for the purpose of handling the application process. Processing may also be carried out electronically. This is particularly the case if an applicant submits the relevant application documents to us electronically, for example by email or via a web form on the website. If we conclude an employment or service contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If we do not conclude a contract with the applicant, the application documents will be automatically deleted no later than six months after notification of the rejection decision, provided that no other legitimate interests on our part prevent deletion. Another legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).
The legal basis for the processing of your data is Art. 6 (1) lit. b), 88 GDPR in conjunction with Section 26 (1) BDSG.
Further information can be found in the information on the processing of applicant data.
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Newsletters
Marketing newsletter
On our website you are given the opportunity to subscribe to our company newsletter. What personal data is transmitted to us when ordering the newsletter, is determined by the input mask used for this purpose.
We use our newsletter to regularly communicate our offers, new products and technologies, and promotions related to Display Solutions to our customers and business partners. We also invite you by e-mail to events that we organize or in which we participate and contact you on special occasions.
You can, therefore, only receive our company’s newsletter if
- You have a valid e-mail address and
- You have registered for newsletter delivery.
For legal reasons, a confirmation e-mail will be sent to the e-mail address that you entered for the first time for the newsletter dispatch using the double opt-in procedure. This confirmation e-mail is used to verify that you, as the owner of the e-mail address, have authorized the receipt of the newsletter.
When you register for the newsletter, we also store the IP address assigned by your Internet service provider (ISP) of the IT system used by you at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of your e-mail address at a later date and therefore serves our legal protection.
The personal data collected in the context of a registration for the newsletter will be used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes in technical circumstances. No personal data collected as part of the newsletter service will be passed on to third parties. The subscription to our newsletter can be cancelled by you at any time. The consent to the storage of personal data that you have given us for the newsletter dispatch can be revoked at any time. For the purpose of revoking the consent, you will find a corresponding link in each newsletter. You may also revoke your consent at any time by sending an e-mail to channelmarketing.sndse@sharp.eu or by writing to Sharp NEC Display Solutions Europe GmbH to the above address.
The legal basis for data processing for the purpose of sending newsletters is Art. 6 (1) lit. a) GDPR.
Newslettertracking
Our newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such e-mails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. By means of the embedded tracking pixel, the company can see if and when an e-mail was opened by you and which, in the e-mail located links were called by you. For newsletter tracking, we use Acoustic Campaign Automation, a service provided by Acoustic Marketing UK Ltd, 16 Hatfields, South Bank, London, United Kingdom.
Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by us in order to optimize the newsletter dispatch and to better adapt the content of future newsletters to your interests. Of course, this is only the case if you have previously given your consent to receive our personalized newsletter (Art. 6 (1) lit. a) GDPR). This personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After a revocation, this personal data will be deleted by us. We automatically interpret a withdrawal from the receipt of the newsletter as a revocation.
Such an evaluation is carried out in particular in accordance with Art. 6 (1) lit. f) GDPR on the basis of our legitimate interests in the insertion of personalized advertising, market research and/or needs-based design of our website.
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Our activities in social networks
To allow us to communicate with you on social networks and inform you about our services, we run our own pages on these social networks. If you visit one of our social media pages, we and the provider of the social media network are joint controllers (Art. 26 GDPR) regarding to the processing operations triggered thereby, which concern personal data.
We are not the original provider of these pages, but only use them within the scope of the options offered to us by the respective providers.
We would therefore like to point out as a precautionary measure that your data may also be processed outside of the European Union or the European Economic Area. Use of these networks may therefore involve data protection risks for you since the protection of your rights may be difficult, e.g. your rights to information, erasure, objection, etc. Processing on social networks frequently takes place directly for advertising purposes or for the analysis of user behaviour by network providers, and we have no control over this. If the provider creates user profiles, cookies are often used or user behaviour may be assigned directly to your own member profile on the respective social network (if you are logged in).
The processing operations of personal data described are carried out in accordance with Art. 6 (1) lit. f) GDPR on the basis of our legitimate interests and the legitimate interests of the respective provider in order to communicate with you in a timely manner or to inform you about our services. If you have to grant your consent to the respective providers to process your data as a user, the legal basis for this processing is Art. 6 (1) lit. a) GDPR in conjunction with Art. 7 GDPR.
Since we have no access to these providers’ databases, we would like to point out that you would be best placed to exercise your rights (e.g. to information, rectification, erasure, etc.) directly with the respective provider. More information on the processing of your data on social networks and your options for exercising your right to object or your right of revocation (opt out) is listed below for each of the social network providers we use:
Facebook
(Joint) Data controller responsible for data processing in Europe:
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, IrlandPrivacy Notice (Data Policy):
www.facebook.com/about/privacyLinkedIn
(Joint) Data controller responsible for data processing in Europe:
LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, IrlandPrivacy Notice:
www.linkedin.com/legal/privacy-policyX (Twitter)
(Joint) Data controller responsible for data processing in Europe:
Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, IrelandPrivacy Notice:
x.com/en/privacyInformation about your data:
x.com/settings/your_twitter_dataYouTube
(Joint) Controller responsible for data processing in Europe:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, IrlandPrivacy Notice:
policies.google.com/privacy -
Other services
Salesforce CRM-System
We use the CRM system of the provider salesforce.com Inc. ("salesforce"), One Market Street, Suite 300, San Francisco, CA 94105, USA.
Salesforce is a cloud-based CRM solution for managing customer relationships. All departments, (including e.g. marketing, sales, customer service as well as online and stationary trade) work on a common CRM platform. This is used, among other things, for structured contract processing and documentation of contract initiation. In the process, Salesforce is given full access to the customer data processed by us and stored in the cloud. This can include names, addresses, e-mail addresses and telephone numbers.
If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) lit. a) GDPR. In the context of an employee relationship, corresponding data processing is carried out on the basis of § 26 German Federal Data Protection Act (Bundesdatenschutzgesetz [BDSG]). The legal basis for the use of the service in the context of existing contractual relationships or contractual relationships to be initiated is Art. 6 (1) lit. b) GDPR. In all other cases, the legal basis for processing your personal data is Art. 6 (1) lit. f) GDPR. Here, our interest is in the effective coordination of internal as well as external communication and the management of customer relationships.
This US company is certified under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.
Additional information on the service can be found at the following link: www.salesforce.com/company/legal/privacy/.
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Your rights as a data subject
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Right to confirmation
You have the right to request confirmation from us as to whether personal data relating to you will be processed.
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Right to information (Article 15 GDPR)
You have the right to obtain information about the personal data stored about you at any time, free of charge, as well as the right to access a copy of such data from us, in accordance with the statutory provisions.
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Right to rectification (Article 16 GDPR)
You have the right to request the immediate rectification of incorrect personal data relating to yourself. Furthermore, the data subject has the right to request the completion of incomplete personal data, taking into account the purposes of the processing.
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Erasure (Article 17 GDPR)
You have the right to demand that we erase the personal data relating to you be deleted without delay, provided that one of the reasons provided by law applies and if processing or further storage is not required.
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Restriction to processing (Article 18 GDPR)
You have the right to request that we restrict the processing of your data if one of the legal requirements is met.
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Data transferability (Article 20 GDPR)
You have the right obtain personal data relating to you that you provided us in a structured, commonly used and machine-readable format. You also have the right to transfer this data to another controller without hindrance by us, to whom the personal data was provided, provided that the processing is based on the consent pursuant to Art. 6 (1) lit. a) GDPR or Art. 9 (2) lit. a) GDPR or on a contract pursuant to Art. 6 (1) lit. b) GDPR, and the data are processed using automated procedures, unless processing is necessary to complete a task, is in the public interest or is carried out in the exercise of an official authority assigned to us.
Furthermore, when exercising your right to data transferability pursuant to Art. 20 (1) GDPR, you have the right to have personal data transferred directly from one controller to another, provided this is technically feasible and does not impede the rights and freedoms of other persons.
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Objection (Article 21 GDPR)
You have the right to lodge an objection to the processing of personal data relating to you for reasons relating to your particular situation where this is done on the basis of Art. 6 (1) lit. e) (data processing in the public interest) or lit. f) (data processing on the basis of the weighing of legitimate interests) GDPR.
This also applies to profiling based on these provisions pursuant to Article 4 Number 4 GDPR.
Should you lodge an objection, we will no longer process your personal data unless we can demonstrate compelling and legitimate reasons for such processing that outweigh your interests, rights and freedoms, or where processing serves the assertion, exercise or defence of legal claims.
In individual cases, we process your personal data for direct marketing purposes. You have the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling where this is connected to this kind of direct marketing. Should you object to the processing of your data for direct marketing purposes, we will no longer process your personal data for this purpose.
In addition, you have the right to object to our processing of your personal data for scientific or historical research purposes or for statistical purposes pursuant to Article 89 (1) GDPR for reasons arising from your particular situation, unless such processing is necessary for the performance of a task in the public interest.
You are free to exercise your right to lodge an objection in relation to the use of information society services, Directive 2002/58/EG notwithstanding, by means of automated procedures using technical specifications.
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Revocation of consent regarding data protection
You have the right to revoke any consent to the processing of personal data at any time with future effect.
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Lodging a complaint with a supervisory authority
You have the right to complain to a supervisory authority responsible for data protection about our processing of personal data.
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Routine storage, erasure and blocking of personal data
We process and store your personal data only for the period of time necessary to meet the storage purpose or as required by the legal provisions to which our company is subject.
If the storage purpose no longer applies or if a required retention period expires, personal data will be routinely blocked or erased in accordance with the statutory provisions.
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Version and amendments to the Privacy Notice
This Privacy Policy is currently valid as of: April 2025
Due to the further development of our Internet pages and offers or due to changed legal or official requirements, it may become necessary to change this Privacy Policy. You can access and print out the current data protection declaration at any time on the website under „https://www.sharpnecdisplays.eu/p/uk/en/privacypolicy.xhtml“