The Heart of Sharp: New Brand, Same Great Team!
The Sharp brand was front and centre at ISE as Sharp/NEC launched its next generation of Sharp-branded products. But just as impressive as the technology was the dedicated team behind it, bringing a wealth of experience from both Sharp and NEC, supporting each other and, most importantly, our customers.
Our name is changing, but our people and our values are not!
As Sharp/NEC transitions into this new phase, the strength of our people shines brighter than ever. Here’s a closer look at what makes Sharp/NEC so special and why our team continues to be the beating heart of the brand.
A Culture Rooted in Trust and Respect
Sharp/NEC is more than simply a company that provides visual display solutions; we are built on strong relationships, both within our organisation and with our customers and partners. From the very first days of joining the team, employees feel welcomed, supported, and empowered. Many team members have been with the company for years, some for decades, showing just how deeply they believe in the brand.
For one long-time employee, the decision to join Sharp/NEC was clear: “I was working in the AV channel, and the NEC representative was so convincing in his belief in the brand,” they shared. “I got a really good feeling about the culture of the company.” It’s clear that the trust in Sharp/NEC’s quality, and the long-term relationships employees have with colleagues plays a huge part in their passion for the company.
This is a sentiment echoed by many others in the team. “It feels like home,” one team member said. “The people make the company for me. The values of the team and the way we treat our customers is second to none.” It’s this sense of belonging and dedication that translates directly into the customer experience, helping Sharp/NEC stand out in the industry.
Mariusz Orzechowski, General Manager for the Central South East Europe (CSEE) team, this year celebrates his 30th anniversary with the company!
A Team That Feels Like Family
The culture at Sharp/NEC is not just about working together, it’s about feeling like you’re part of a family. From the camaraderie amongst regional teams to the bonds shared by colleagues across the globe, Sharp/NEC’s success is driven by its people.
As one team member expressed, “I don’t consider most as colleagues but as friends. I had people from the company at my wedding in 2007.” These lasting connections not only enhance the work environment but also make it easier for employees to stay motivated and focused on delivering outstanding results for our customers.
“Most of my colleagues have been at Sharp/NEC for a long time,” another employee noted. “With so many years of experience, we can approach challenges from multiple perspectives and deliver well-rounded solutions to our customers.”
The average tenure across the European region is an impressive 15 years, reflecting a perfect balance of fresh perspectives and deep-rooted expertise across the teams.
Our expert team were on hand to advise on Sharp/NEC's mission-critical solutions at Passenger Terminal Expo in Madrid.
Typically working remotely, the UK team prioritise getting together regularly to socialise.
Why Our Customers Can Count on Sharp/NEC
The loyalty and passion that employees have for Sharp/NEC directly benefit our customers. When Sharp/NEC team members talk about their products, they do so with authenticity and enthusiasm. This belief in the company’s offerings instils confidence in customers, ensuring that they’re working with a team that genuinely cares about providing the best solutions.
When customers hear the same person is going to be there to support them for years to come, they know they’re in good hands. “I get a lot of positive customer feedback,” one employee shared. “Customers often tell me that I exemplify and present our products with full enthusiasm. This is only possible because the cohesion within the company works so well.”
That same focus on long-term relationships, rooted in reliability, quality, and service, is at the core of the Sharp/NEC experience. “We really live people business, and I am convinced that people make the difference,” one employee said. This personal connection and the deep understanding of each customer’s needs are what set Sharp/NEC apart.
The TIGI team together at ISE, meeting customers from Italy, Israel, Turkey, Greece, Malta and Cyprus.
Meet the Benelux team, serving Belgium, the Netherlands, and Luxembourg.
The Future of Sharp: A Brand You Can Trust
As we embrace our new identity, our commitment to exceptional service, sustainable products and remarkable value remains unchanged. Moving wholly under the Sharp brand marks a new chapter, but one built on the same core values of trust and integrity. We are leading the way in the tech world while staying grounded in what matters most - our people.
Sharp/NEC is a company that has earned the loyalty of both its employees and customers. As we continue to evolve, you can count on the same great team to deliver on our promises. With our people at the heart of everything we do, we’re ready for the future and we’re bringing our customers and partners along for the journey!
¡Hola! The Spanish sales team welcomes visitors to ISE 2025.
NEW IS NOW! At ISE 2025, our red branding and ‘NEW IS NOW’ theme made a clear statement about how Sharp/NEC is progressing on its joint venture journey.
Read five key takeaways from ISE to see what you can expect from us moving forward under the Sharp brand.
ISE 2025: Five key takeaways from Sharp/NEC